Digital Marketing Insights Page 3
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Google calls fake author profiles deceptive
Google's helpful content guidance now says made-up author names, AI headshots and false credentials are deception. Why real bylines are a brand decision.
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LinkedIn tests pre-roll ads on creator video
LinkedIn is testing In-Stream Ads, pre-roll video ads that run before creators' videos and pay them a share. What it means for brand video and B2B creative.
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Chrome tests fairer Core Web Vitals for SPAs
Chrome's CrUX data now has experimental Core Web Vitals that count soft navigations in single-page apps. What changes, who it affects and what to do.
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AI website builders still need an editor
A new survey says 53% of small business owners built their site with an AI website builder. Google's updated AI guidance says what still needs a human.
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Scaling campaign creative without hiring
Campaign creative demand is lumpy. Here's how DC public affairs, PR and advocacy firms add senior creative capacity fast, without adding headcount.
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