Digital Marketing Insights
Practical advice on getting found, chosen and remembered, written for busy owners. New posts every day.
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Apple Music's rebrand looks like it sounds
Apple Music's new logo was shaped by real music, and that track is now its sonic signature. What brands can learn from a look and sound made as one.
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YouTube tests AI answers above videos
YouTube is testing Ask YouTube AI answers at the top of search results. Why business videos now need to say their point clearly, early and out loud.
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User-generated spam is a brand problem
Google widened its user-generated spam guidance to any tool that lets people publish on your domain. Why open comment boxes and forms are brand real estate.
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Accessible web design starts in the mockup
Hawaii is drafting digital accessibility rules for businesses, and most site failures are design choices. Why accessible web design starts in the mockup.
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Google now writes ad copy from your reviews
Google Search ads can now show AI review summaries advertisers can't edit. Why your customers' words are becoming your ad copy, and what to do about it.
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